Young artisans wanted: here's Cuoio di Toscana's campaign



A campaign to recruit young artisans skilled in working leather. The initiative is by Cuoio di Toscana, the consortium specializing internationally in the production of, precisely, sole leather, which has launched an initiative designed to recruit "new recruits" and bet on the younger generation. The goal is to create an alliance to safeguard Italian manufacturing. The Tuscan reality is not new to initiatives dedicated to younger people: in fact, it has also established CDT Prize, an on going initiative that aims to support young creatives and eco-sustainable projects.


The Consortium, founded in 1985 with the aim of becoming the spokesperson in the world of one of the leading tanning districts (the companies that are part of the brand are all in the province of Pisa between Santa Croce sull'Arno and San Miniato), expresses the excellence of a unique sole leather, obtained with slow vegetable tanning, an ancient process based on the use of natural tannins obtained from chestnut, mimosa and quebracho wood. Now an absolute industry leader, Cuoio di Toscana has decided to strengthen the ranks of artisans by focusing on new generations to protect the "handmade."


As a note explains, the Consortium aims to spread "throughout the world the excellence of the territories of Tuscany, a land that is internationally recognized for its beauty, nature, authenticity, excellence, art and craftsmanship. The same values that Cuoio di Toscana encapsulates in its collections and that it will transmit to new generations of artisans by focusing especially on the creative production of excellence Made in Italy."


With this initiative, promoted also thanks to a social campaign, Cuoio di Toscana will not only give the opportunity to properly trained artisans of the future to be able to enter the world of work but, above all, it will allow local schools to forge relationships with Cuoio di Toscana Tanneries that have always invested resources to adopt environmental and social sustainability policies.



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