Fendi will open a shoe factory in Fermo in the fall



Fendi announces the opening of a new shoe factory in Fermo, moving from its current plant in nearby Porto San Giorgio. The new headquarters, which covers more than 7,000 square meters and includes a series of production areas, offices and warehouses, will feature rational spaces that will allow easy movement of people and goods while ensuring communication between the various work and leisure spaces. "The building," a note explains, "expresses the dualism of the maison in combining artisanal savoir-faire and craftsmanship with technological transformation, always with an eye to environmental sustainability.



"Italy is synonymous with tradition, history, beauty and, above all, excellence," says Serge Brunschwig, president and CEO of the Rome-based brand that is part of Lvmh. "For this reason, investing in Made in Italy and quality craftsmanship is essential to ensure that these skills are passed down from generation to generation by artisans. Last September, we selected the State Professional Institute for Industry and Craftsmanship 'Ostilio Ricci' in Fermo to launch the first edition of the Fendi Master Class of Footwear, with the aim of training a new generation of skilled artisans to pass on the values of craftsmanship and to work with precision, manual dexterity and creativity."



The shoe factory follows the announcement of the opening of the leather goods production plant in Bagno a Ripoli, Tuscany, and that of the 'Adopt a School' educational project in collaboration with Altagamma and the 'Ostilio Ricci' Institute. The Fermo shoe factory will be opened this fall.