"May the 4th be with you": lo Star Wars day fra celebrazione e stile
On May 4th, the whole world celebrates Star Wars Day, the day dedicated to the great "Star Wars" film saga. Its celebration falls on this date because of a pun referring to the best-known quote from the epic born from the mind of George Lucas, namely "May the Force be with you" ("May the Force be with you," translated to "May the Force be with you").
The anniversary has now gone beyond the circle of Jedi, droid and Sith fans, embracing the world of cooking (a well-known pasta brand had dedicated a meme "to all lovers of the saga and sauces" with a ridged shell "dressed" as Yoda inviting Luke to use sauce instead of the Force) but also fashion. Last year Nss magazine devoted a fun article that imagined what might be the favorite fashion brands of the heroes and anti-heroes of the three trilogies and The Mandalorian series.
But over the years, the contaminations between the stellar and fashion worlds have been numerous. So many lines inspired by the saga have populated the stores of Pull&Bear and Primark (which has also fished from The Mandalorian, with a series of garments dedicated to the tender "Baby Yoda"), until conquering even underwear and nightwear with Yamamay. On the wave of the release of "Star Wars: The Rise of Skywalker," 2019 saw the birth of Levi's themed sweatshirts and jeans, but also Adidas' "Space Battle" capsule that included AlphaEdge 4Ds, inspired by the iconic Death Star.
But haute couture brands have also been susceptible to the lure of the "Force": in 2017, to coincide with the release of "Star Wars: The Last Jedi," Christian Louboutin designed a collection of four models (destined for a charity auction) inspired by the film's female protagonists: Rey, Amilyn Hondo, Captain Phasma and Rose Tico. A couple of years later, Etro also presented, as part of SS2020, a selection of T-shirts, sweatshirts, and shirts born out of a collaboration with Lucas Film, featuring images from the films of the 1970s and 1980s.