SUPER is more than a fair, it’s a fashion experience!

The 14th edition of SUPER will be presenting its latest ideas from 19 to 22 September 2019 – from the first time from Thursday to Sunday – at the Visconti Pavilion on Via Tortona 58, in the area of Milan that is most frequented by international buyers during fashion week. SUPER will once again be turning the spotlights on the collections of international women’s prêt-à-porter and accessories brands for Spring-Summer 2020.



The goal is to present, every six months, a receptacle that surpasses the concept of a fair offering its public a product experience and a precise indicator of trends which is also clearly targeted in terms of merchandising category. All of this is set in a sophisticated atmosphere.

Super is a buyer-oriented rendezvous. A useful and, at the same time, creative service tool for the most attentive Italian and international buyers who come to Milan to complete their purchasing campaign and capture the very latest trends in women’s fashion.

Super is the result of an attentive research and selection in order to present the right balance between key companies in terms of product quality and strong brands in the world of capsule collections alongside the young designers that arrive from the world’s new creative scenes. 


 NUMBERS of the last September’s edition:

-103 brands

-Around 5,900 buyers traveled to the Visconti Pavilion, with more than 50 foreign countries of buyer origin represented. Among the best performing markets: Japan, Russia, South Korea, China, France, Spain, Germany, United States, United Kingdom.


 The special program of incoming delegations of international buyers

Pitti Immagine’s investment into providing hospitality for buyers and international distributors realized also thanks to the contribution of Agenzia ICE-ITA Italian Trade Agency is consolidated at this edition with the participation of a selection of top buyers from the United Kingdom, Russia, Spain and Scandinavian countries.



SUPER will also feature the participation of the Camera Italiana dei Buyer with which the fair has realized a long-term partnership agreement to supply a series of services for its members to make their visit to the fair rendezvous more comfortable and functional.



SUPER is an event realized with the sponsorship of the City of Milan.