Fendi superhost at Pitti Uomo 104




It's confirmed: Fendi will be one of the special guests at the next edition of Pitti Uomo, scheduled for June 13rd-16th, 2023. The men's spring-summer 2024 collection of the Maison belonging to the LVMH Group will be presented in the striking Fendi Factory in Capannuccia di Bagno a Ripoli (FI), opened in 2022.


"Men's Fashion Week in Italy starts in Florence with Pitti and continues in Milan with our Fashion Week, in different and complementary ways. The synergy between our two realities makes the Italian men's fashion proposal the most important in the world. Thanks to the Fendi fashion show that will close the Pitti events on Thursday, June 15, and kick off the Milan shows, the interconnection that binds Florence and Milan is even more evident on an international level as well," stressed Carlo Capasa, president of the National Chamber for Italian Fashion. Regarding the choice of location, Silvia Venturini Fendi, Artistic Director of Accessories and Menswear says she is enthusiastic: "The Fendi Factory is the beating heart of Fendi, a symbolic place of creation where development, innovation, training and production are united under one roof. It will be a unique opportunity to see our products come to life in the very place where our artisans make them, putting them center stage for that day."


Designed by Studio Piuarch, Fendi Factory is in constant dialogue with the surrounding Tuscan countryside and stands on the site where the historic Brunelleschi Furnace, demolished in 2019, once stood. In this vast space, now stands a state-of-the-art hub dedicated to leather goods production, where the watchword is sustainability: about 3,500 square meters of the building are covered with solar panels, and around the park areas is a 700-plant olive grove with an annual production of 900 liters of oil. Between product office, pattern making, prototyping, cutting and production, laboratories, and offices, as of today 350 people are employed at the Fendi Factory but it is expected that within 3 years the workforce will be doubled. The hub has also been designed with the goal of obtaining Leed Platinum certification by 2023: energy and water savings, reduced CO2 emissions, and improved ecological quality of interior spaces will thus be documented.

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