The green light of the Government to participate in fairs for buyers with vaccines not authorized by Ema, such as Chinese and Russian vaccines (ex. Sinovac, Sputnik), for which it will be sufficient a rapid or molecular swab, raises the prices of the events scheduled in the coming weeks. The decision on non-certified vaccines has boosted the participation of exhibitors. As for the ITALIAN exhibitors, we remind you that access to the fair requires the GREEN PASS REINFORCED, obtained as a result of vaccination or healing.
New trends, leather bags and accessories and all the novelties in the world of leather goods will be the protagonists of the next edition 121 of Mipel, which will be held from March 13 to 15, 2022 at the Fiera Milano-Rho exhibition center.
The prestigious international event, organized with the support of the Ministry of Foreign Affairs and Cooperation (MAECI), ICE Agency and under the patronage of the City of Milan, will be presented in a creative format, with a strong reference to the world of art and avant-garde movements, with their renewing spirit. Just like a movement, the event will therefore have a programmatic manifesto that summarizes the values that it considers fundamental for its sector. With reference to the world of leather goods, Mipel wants to emphasize, through installations, initiatives and projects, six fundamental elements such as: strong and recognizable brand identity, creativity in terms of style, sustainability for responsible and socially attentive production, craftsmanship that does not exclude entrepreneurship but goes hand in hand and even autonomy of management and expression and finally digitalization to embrace new means of communication and distribution.
For the next appointment, Mipel will double its space, guaranteeing - in total safety - an exhibition space of over 4000 square metres inside Pavilions 1 and 3, shared with Micam, capable of offering a unique and detailed vision of the FW 2022/23 trends to the press and qualified buyers from all over the world among over 100 selected brands, historic brands and emerging national and international companies. A great demonstration of confidence in the sector by the participating companies and a sign of a gradual rebirth.
An important novelty is represented by the collaboration with Mirta, the marketplace of luxury artisans, which offers a virtual showcase for the excellence of Made in Italy craftsmanship, promoting the business to consumers around the world. In 2021, the company, in fact, launched its second platform, Mirta Wholesale, the B2B declination of the platform for retailers around the world. The Wholesale project (https://wholesale.mirta.com/) was created with the aim of fostering the relationship between Italian craft companies of excellence and independent boutiques around the world. In the spaces of Hall 3, Mipel will dedicate to Mirta an innovative and digital exhibition area of about 250 square meters, with fresh and impactful set-ups, in which a selection of artisans present on the platform will be proposed. Totems and interactive elements will allow to discover more and to get in touch with this innovative reality. The company will also be actively involved in the creation of moments of entertainment (talks, interviews, masterclasses), dedicated to exhibitors and visitors, which will animate the three-day event and will be available in streaming on Mirta Wholesale .
Another interesting novelty of the next edition of Mipel is the great return of SCENARIO, the leading sector of the event, where the new brands and the most researched realities of the accessories panorama will find space. Confirmed the special area dedicated to the presentation of trends for autumn-winter 2022/23, as well as the Mipel Square that will be animated by events and talks of interest to exhibitors and visitors.
The hashtag launched by the most important fashion shows last September - #bettertogether - becomes for the next editions of the February fairs #bettertogether. That is, better together: synergy, collaboration and teamwork will, once again, be the underlying themes of the next trade fair appointments in March 2022.