HOTTEST FASHION BRAND: Q4 REPORT 2021

The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.

 

@versace

 

In first place we find Balenciaga, which compared to Q3, its position remains unchanged 

  1. BALENCIAGA  
  • Collaborated with The Simpsons for S/S ‘22 show
  • Unveiled F/W ‘22 collection with The Lost Tapes video
  • Designer Demna Gvasalia celebrated at CFDA Awards

 

In second place Gucci, which compared to Q3, its position remains unchanged 

  1. GUCCI 
  • Held Love Parade show on Hollywood Boulevard
  • The Hacker Project with Balenciaga released
  • Collaborated with The North Face for a second drop

 

In third place Prada, which compared to Q3, advances 1 position

  1. PRADA
  • Launched cinema-inspired holiday campaign
  • Announced road to net zero climate strategy
  • Bucket hat challenge went viral on TikTok

 

In fourth place Louis Vuitton, which compared to Q3, advances 1 position

  1. LOUIS VUITTON
  • Presented Virgil Abloh’s final collection in Miami
  • Appointed Squid Game star HoYeon Jung as ambassador
  • Shared progress on sustainability goals

 

In fifth place Moncler, which compared to Q3, advances 6 positions

  1. MONCLER 
  • Topped Dow Jones Sustainability Indices for Textile, Apparel and Luxury Goods
  • Launched first ever fragrances
  • Collaborated with Fortnite, Hoka and Evian

 

In sixth place Dior, which compared to Q3, loses 6 positions

  1. DIOR
  • Launched first ski capsule collection
  • Held men’s F/W ‘22 show in London
  • Appointed athletes Emma Raducanu and Kylian Mbappé as ambassadors

 

In seventh place Fendi, which compared to Q3, advances 2 positions

  1. FENDI
  • Collaborated with Kim Kardashian’s SKIMS
  • Designer Kim Jones celebrated at The Fashion Awards
  • Opened new Milan boutique in Galleria Vittorio Emanuele II

 

In eighth place Saint Laurent, which compared to Q3, advances 2 positions

  1. SAINT LAURENT 
  • Held Art Basel exhibition with artist Sho Shibuya
  • Collaborated with SUPER73 on electric bike
  • Launched winter campaign shot by Juergen Teller

 

In ninth place Versace, which compared to Q3, lose 1 position

  1. VERSACE 
  • Launched Versace on Ice holiday campaign
  • Bella Hadid face of Virtus bags campaign
  • Opened new boutique in San Diego

 

Bottega Veneta closes the top ten, which compared to Q3, loses 3 positions

  1. BOTTEGA VENETA
  • Appointed Matthieu Blazy creative director
  • Celebrated Italian artisans in Bottega for bottegas campaign
  • Presented S/S ‘22 collection with show in Detroit

 

@prada