The packaging of the future is sustainable by MV Packaging

Packaging plays a fundamental role: it has the task of protecting what it contains and, at the same time, is an element of brand identity. Not only that, today it also plays an ethical role and embraces the values of environmental sustainability and circular economy.

We talk about this with Maria Vittoria Calugi of MV Packaging, a company that creates custom packaging for High Fashion. "Environmental sustainability is an issue that customers care a lot about. That's why we are committed to researching eco-friendly items. Among the fabrics, we have GOTS and GRS materials. GOTS is the most important international standard for the sustainable production of textiles made from natural fibers from organic farming. We offer 100% organic cotton. As for GRS certification, these are recycled fabrics: 100% cotton, cotton-polyester blends and 100% polyester."

For paper, in addition to a wide range of FSC-certified types, made with 100% self-generated green energy, GMO-free and containing 40% post-consumer recycled, research has moved forward. Among the latest proposals there are ecological papers that replace up to 15% of the cellulose coming from the tree, derived from agro-industrial residues, such as citrus, grapes, cherries, lavender, corn, olives: natural raw materials that, saved from the landfill, give life to original papers with a particular texture.

In our warehouse there are various articles with the above certifications for which we require even low minimum production. The colors that go for the most are obviously the natural ones such as ecru and PXT. It is possible for all types of material to have Pantone colors that, however, require higher minimum quantities.