The latest edition of Mipel, the most important international B2B fair dedicated to leather bags and fashion accessories, ended with excellent results in terms of visits just before the outbreak of the Covid-19 emergency in Italy; today the event not only confirms its dates (20-23 September 2020 at FieraMilano-Rho), placing itself among the first fairs to take place again physically since the start of the pandemic, but relaunches with an innovative platform: the "Mipel Digital Trade Show,” a virtual event that will guarantee maximum visibility for participating exhibitors to international visitors who, for obvious reasons related to the global health emergency, will not be able to travel.
Thanks to this digital solution, attendees will still be able to place their orders, meet participating brands virtually, view the new SS2021 collections and find out what's new in the sector.
The partner chosen by Mipel to inaugurate the beginning of this digital path is the
leading B2B e-commerce platform NuORDER. Exhibitors will benefit from NuORDER’s market leading features such as digital catalogs, line sheets, 360 imagery and Virtual Showroom to boost their wholesale business.
“We are excited about this collaboration,” says Franco Gabbrielli, President of Mipel. “The main international brands of leather goods and fashion accessories that animate our event every year will have the opportunity to get in touch with a qualified network of over 500,000 retailers linked to NuORDER thus creating an unprecedented digital networking system for Mipel.
The physical fair remains for us and for the exhibitors an extremely important moment of contact and comparison and the beginning of such a digital path adds further value to the event.”
"NuORDER is an extremely innovative platform to which we have entrusted the task of transporting Mipel into the digital future of trade fairs,” comments Danny D’Alessandro, General Manager of Mipel. “The partnership is a collaboration based on skills: Mipel's undisputed role as the industry's leading trade fair and its global network of contacts are combined with NuORDER technology and the forward-looking approach to B2B e-commerce.”
“We are excited to partner with the global leader of the leather and accessories industry to power its first ever digital trade show,” says Heath Wells, Co-Founder and Co-CEO of NuORDER. “MIPEL has responded quickly to address the needs of its exhibitors and attendees to ensure the crucial connections can still take place alongside its physical event. We are thrilled to provide NuORDER’s leading platform to Mipel’s global network and look forward to the opportunities of enhanced brand discovery and commerce that will be forged through this new way of collaborating.”
MIPEL is the most important B-to-B international event in the world dedicated to leather goods and fashion accessories. It takes place twice a year, in February and September at Fiera Milano-Rho, Milan. A prestigious showcase for companies in the sector, MIPEL offers participating brands a strategic opportunity to meet international buyers, professionals and international press.
In the exhibition area of the FieraMilano-Rho exhibition center, over 300 companies exhibit among known brands, emerging brands and trend setters. With over 24,000 visitors a year, MIPEL confirms itself as an essential appointment to promote and share new style proposals.
ABOUT NUORDER (@nuorder):
NuORDER is the leading wholesale e-commerce platform. Brands use NuORDER to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time. The NuORDER platform was engineered with flexibility and scale in mind processing over $35B in GMV. It empowers businesses of all sizes with enterprise-level technology. Headquartered in Los Angeles, California with offices globally; NuORDER connects more than 2,500 brands and 500,000 retailers, helping them grow and win together. For more information, please visit www.nuorder.com