«We are investing in a new marketing and communication strategy to adapt to today’s times. Thinking about tomorrow’s clients, broadening our horizons, not standing still in order to react decisively to the contingency of the pandemic. We believe in it and we think it could be the right way to grow further».
This is how Chiara Pezzatini welcomes us, co-owner of the CDC company’s second-generation, a point of reference for the production of luxury chains for the highend market. We also tackled other issues related to the company with her.
Eco-sustainability is an even more current issue during the pandemic, how is your company dealing with it?
«We have adapted to international production and environmental regulations at the right time and are prepared for significant change. CDC attained the necessary certifications several years ago and, in parallel to this, the company embraced a more responsible mindset. Bags in recycled materials for chain packaging, paper adhesive tape, sustainable packaging: we are making a number of significant changes to help preserve and protect the environment».
Do you still consider the CDC internationalisation process important?
«Absolutely yes, it’s fundamental. The adventure with T-Project, which saw us physically present in New York since 2011 in a shared showroom with other companies, ended in 2020. But our relationship with the Big Apple, and with the US market in general, did not end there. We are about to relaunch the challenge through a new collaboration with Elan Italian Sourcing by Chiara Fontani. A NY based agent with experiencein the fashion industry, she has built an important network of American brands and buyers over the years. This project also includes the future development of an online sourcing platform. Our goal is to bring CDC chains into innovative and
unexplored territories, continuing to offer the quality and creativity that sets our product apart around the world».
What about Italy?
«Our factory for the production of chains is located in Arezzo, while our plant dedicated to our laboratory, electroplating, and product quality control is in Campi Bisenzio. We are properly equipped and organized according to all the safety protocols in effect: limitation of access to the company, sanitized work environments, and personal protective equipment. All this has had no consequences on the operation and efficiency of the company’s performance. Ours is a solid company, we have always tried to preserve it financially and, fortunately, net of the concern of the moment, we are doing well all in all.
Then we have another important point of reference which is our showroom in Scandicci. It is strategically located in the heart of the leather goods district so that we are even closer to our clients operating in the area. We display the chain collections and samples here and we receive by appointment by phone or e-mail, always safely».