Gucci ArtLab: A Made in Italy workshop of ideas and artisanship
An avant-garde centre for industrial artisanship and an experimentation workshop.
This is Gucci ArtLab, the space that the brand has dedicated to two product categories, which combined, account for more than 70% of total Gucci sales (at the end of 2017): leather goods and footwear.
Located near the historic Gucci headquarters in Casellina (Florence), the centre covers an area of approximately 37,000 m2, with over 800 employees.
«The inauguration of Gucci ArtLab – explains Marco Bizzarri, president and CEO of Gucci – is one of the most important milestones of this incredible three-year-long Gucci journey, as well as one of our country’s most significant industrial investments today.
It is the tangible confirmation of what we believe concerning creativity, Made in Italy artisanship, innovation and sustainability, as well as being a clear testimony of the bond with our territory.
I cannot be more appreciative to all those who have made Gucci ArtLab possible, from local and national authorities, to Kering, and finally to all our colleagues who have had the vision and energy to absorb new best-practice ideas from around the world, to further strengthen our leadership. ‘Gucci ArtLab’ - concludes Bizzarri - is the perfect expression of the corporate culture that we are developing: a place to learn and develop skills, a laboratory of ideas».
In a single area, Gucci ArtLab brings together the activities related to leather goods and footwear to maximize the sharing of skills and best practice: the prototyping for all leather goods products, research and development of new materials, testing and accessory laboratories.
There is also an in-house last and heel department in the footwear area, a bamboo workshop for the leather goods area and a pre-industrialization area.