AN EMBROIDERY COMPANY FOR HIGH FASHION AND READY-TO-WEAR
The embroidery company with a high fashion DNA
«After a long career as the creative manager of an embroidery company, in 2007 I decided to go out on my own and give life to my company». Mauro Grimaldi tells us the genesis of Bead, an artisan embroidery company for high fashion and ready-to-wear based in Carugate (MI).
«During my previous job - the owner continues - I created a dense network of relationships that enabled me to approach the sector with con dence». The task of Bead is to present new embroidery samples during each season marked by the fashion market. The embroidery is studied and developed in the smallest detail by the company’s specialized staff thanks to meticulous and skilful research, both on the materials and on the artwork.
«Our embroidery company has the DNA of high fashion - says Mauro Grimaldi - Here the hand of the artisan still makes a difference and we are devoid of almost every form of technology. Our mastery is being able to grasp shades of different colours and use innovative materials to satisfy clients every time, creating embroidery for unique garments that will walk down the catwalks of the entire world».
The pulsating heart of Bead is made up of the company’s professional embroiders who create on an embroidery frame that which the style of ce has developed according to the pattern provided by the client. «Once it has been transferred, the model goes to the frame – continues Mr. Grimaldi – and the process begins. Our embroiderers work incessantly on traditional frames passing hours and hours to re ne the process. Once the embroidery is ready and checked, the work is delivered directly to the client». A complete and high quality work cycle as required by the demanding high fashion market.
Besides high fashion, the core business of Bead is also ready-to-wear whose numbers are different from high fashion but requires the same level of work excellence. «To cope with the demand of ready-to-wear, we have equipped ourselves with foreign production platforms – concludes Mr. Grimaldi – which enables us to produce between 30 and 50 pieces per model with very low production lead times». Artisanship, vision and creativity as synonyms of excellence.