The Istituto Europeo di Design is an international training network that offers postgraduate courses, Master’s degrees and specialization in design, fashion, visual arts and communication. There are 7 colleges in Italy, 2 in Spain and 2 in Brazil. We spoke with Alessandro Colombo, the director of IED Florence.
What makes IED Florence unique?
IED arrived in Florence in 2008. From the outset, the aim was to open an interchange with the territory, on the one hand with the entrepreneurial fabric of quality artisanship, on the other with an aptitude for technology applied at various levels to create training courses that would respond to the real needs of the Florentine context.
What are the characteristics of the courses dedicated to the Fashion System?
In regards to the product design aspect, our courses form professionals who are capable of creating innovation and, in addition to style, have an excellent knowledge of “artisan expertise” and the manufactured product. On the communication-marketing side of fashion, we have focused on new technologies instead: from e-commerce to social media, to digital PR.
What initiatives are aimed at student work placement?
We have dynamic relationships with over 300 companies; some design modules are held in the artisan companies on the territory that not only teach the students how to make the product, but also how to work within a complex working environment. We also periodically organize events such as the “Special Week”, working weeks and exchange of views between students and companies. We also collaborate with the CNA and Regione Toscana to promote the encounter between training and the working environment.