Creazioni Lorenza

Design and production of metal accessories

Back to the future

 

The Creazioni Lorenza company, founded within the Bencini family, represents the history of metal accessories for high fashion in the Valdarno. From 1968 to the present day, the company has undergone numerous evolutions and transformations, not least and perhaps most importantly in 2023: «After a few years, my family took over full ownership of the company - explains General Manager Francesco Bencini - and this coincided with new important investments».  In fact, in September 2023, the Creazioni Lorenza company inaugurated the new wing of its production plant, which includes a brand-new galvanic plant. «This move makes us an entirely vertical company - Bencini continues - enabling us to optimise resources, improve margins, and the quality of processing».

 

The Creazioni Lorenza company is in the process of hiring new specialised staff and, with this in mind, the company’s association with schools for the training of new professional figures is being strengthened: «We want to consolidate our relationship with universities and also with ITS - concludes Bencini - because we think it is a focal point for our future development».

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