Ricami MM
Ancient traditions, modern entrepreneurial approach: today’s embroidery is more human than ever
In Bastia Umbra, near Assisi, there is a company that has always been devoted to preserving the art of embroidery. Its secret? Betting everything on people. «Technology is very important, and we’ve always integrated it into our workshop, but it’s hand embroidery that sets us apart from the competition» says Chiara Ercolanoni, second generation at the helm of Ricami MM. «We specialize in a type of work that requires tremendous manual skill, and we’re able to do it because we have an exceptionally skilled team, made up of both Italian and foreign embroiderers. From the beginning, we have chosen to value the artisanal cultural heritage from the Balkans, to enrich our offering and give us the ability to carry out even the most complex and precise work». A contemporary approach capable of guiding the company into the future, by investing in an art that remains alive and relevant, nourished by the technological and social changes that continue to shape its story.