Auriga Group
Reliability, Consistency, and Vision: Auriga Group is Born as the Benchmark for Italian Industrial Embroidery
September marks a new era for Studio Auriga, Aurifil, Auriservice, and AurigaAcademy. Auriga Group is officially established, bringing together all the group’s activities under one umbrella, with the aim of positioning itself as a single point of reference for the market and to provide strength, energy, and vision to the world of embroidery. A new chapter, but with the same values and key players that have shaped its history so far: «Our goal is to breathe new life into a very fragmented sector that instead needs great synergy», says Stefano Pucci, CEO of Auriga Group and, fittingly, also President of Assoricamatori. «Our motto is Empowering Embroidery because the objective is precisely to apply the same rules that guide our business choices to a group that can also act as a beacon for other companies inthe Italian embroidery industry».These rules help create a value-driven universe centered on one essential word: continuity. «Our partnerships are not just commercial; for us, it is fundamental to build relationships with customers that last over time and are based on a shared vision of growth, both for individual companies and for the sector», continues Pucci. This strategy originates from the collaboration between Studio Auriga and the Japanese company Tajima, a global leader in the production of advanced embroidery machines, for which Auriga is the most important distributor worldwide and the exclusive one in Italy. «Tajima is a company with 80 years of history, and since 1975 it has been producing machines with us. Our partnership has endured market changes and remains strong—a significant feature especially in challenging times. For companies this means not being at the mercy of trends but having a defined identity that certainly evolves over time to achieve increasingly important results, yet remains clear and consistent, nourished by the continuous synergy created between us, our suppliers, and our customers». This synergy is further enriched by collaboration with other group projects, such as Aurifil and Aurifil Pro, which produce and distribute threads and accessories specifically designed for Tajima embroidery machines. «The essence of our work as a group lies precisely in providing companies with all the tools they need to grow: the most advanced machines, continuous and specialized support, and the best materials for those machines», says Pucci. Reliability, service, consistency. And a business vision that looks at the collective of companies in the sector, in an increasingly competitive market where alone you risk getting lost but together you go far. «To build together an ever more efficient ecosystem at the service of industrial embroidery».
