Skip to main content

The soul of embroidery lies in the smallest details of a couture dress

Since 1988, Roberto Occhialini has put his heart into it. It may sound like a cliché, yet it’s a value that seems increasingly rare—and yet it remains central to the world of Stile Ricamo, an embroidery atelier that has been working with the luxury industry for 38 years, from fashion—including couture—to interior design. A craft born out of fascination with the beauty of such complex techniques, capable of transforming a garment or accessory into a work of art: «I still keep the samples from when I first started—they were little masterpieces, worthy of being framed», Occhialini shares. It’s the same sense of wonder he still feels today when watching the seamstresses bring to life the intricate creations commissioned by fashion houses—pieces so complex they require countless hours of work. One example? Garments made entirely of sequins and pearls, machine-embroidered on large, intricate fabrics. «We’ve managed to work with very tall pattern fields, creating embroidery so vast and continuous that it’s perfectly suited even for the home décor sector», he explains. This level of craftsmanship is made possible by years of experience and a constant drive for improvement in pursuit of perfection. Couture especially demands immense dedication: «Recently, we hand-embroidered a dress with 35,000 rhinestones, each sewn on individually by hand, completing the project in just a few days. Being a small workshop allows us to be flexible and pour our heart and soul into a project, ensuring we meet deadlines. Even if that means personally delivering the garment to Paris». A deep respect for the client is part of an ethic that applies to everything—and above all, to the people who make it all possible: «The priority is the well-being of the company. This is a job where energy matters, where heart matters. Without that, you go nowhere».