Tod’s is among the first luxury brands to publish a Digital Product Passport

Who worked the leather of the shoes we wear? Who stitched, assembled and polished them? Until now, these questions have remained shrouded in a certain degree of mystery. In the future, however, brands will be required to provide concrete answers in order to ensure transparency and traceability for their customers. Tod’s is one of the first luxury brands to do so, ahead of the European regulatory requirement expected between the end of 2027 and the beginning of 2028. Since September 1, the brand’s e-commerce website has allowed customers to discover the journey of Gommino loafers, from the cutting of the raw material to the finished product.

The Digital Product Passport was developed using Renoon’s technology, which structures and verifies the consistency of supply chain data across Tod’s internal systems and those of its partners, translating it into an experience that makes the relevant documentation directly available on the product page.

“At a time when the industry is facing significant challenges, Tod’s has worked with discretion and consistency. Integrating Digital Product Passports into the online shopping experience is no small decision: it means building an infrastructure with a clear vision, capable of anticipating regulation even before it comes into force,” explains Iris Skrami, CEO and founder of the Italian platform that supports brands in managing traceability and sustainability data and in creating Digital Product Passports.

The real change for fashion will be the shift from a static label, containing limited information such as composition, washing instructions and “made in”, to a dynamic label featuring much more detailed, updatable information in digital format. This transformation will involve companies across all their departments, from product teams, which will need to collect information from suppliers, to communications teams, which will have to determine how the new labels will be managed and how the passport will be presented.

Traceability, therefore, will no longer be merely a promise to communicate: it will mean creating a new way of organising information about how a garment, shoe or bag was made. For Made in Italy, this could be a complex transition, but also an opportunity: transforming what currently remains behind the scenes into verifiable data, capable of better communicating the value of the product and of the people who make it.