Strong Bonds: Art Making Technique Visible

Credit: Roser

 

Not all actors are protagonists, but without them there would be no show. An example? Glue. Invisible, yet indispensable.

Roser, a family-run company in the heart of the Marche region, has been developing high-performance industrial adhesives for 60 years. Its secret lies in combining production flexibility, research, and quality, in order to adapt to the most complex contexts and the most specific needs.

 

To celebrate this anniversary, the company is launching a cultural initiative to make visible—through art—what usually remains hidden in the industrial process. The project involves three young Italian artists—Ado Brandimarte, Guendalina Urbani, and Lorenzo Gnata—invited to create works interpreting the role of glue. The journey began with an artist residency at the company, which marked the start of the creative phase and the development of the artworks.

 

The exhibition, Legàmi Forti (Strong Bonds), is curated by Francesca Canfora, an independent curator and architect, whose vision brings together art, business, and territory. It is no coincidence that the project originates in Fabriano, Roser’s production site and a core part of its corporate identity. After the opening event, the works will go on tour in 2026, reaching regions such as Lombardy, Veneto, Tuscany, and Campania—an extension designed to engage with clients across different territories and create new opportunities for connection.

 

At the same time, Roser has embarked on a renewal process that has led to a new brand identity. The exhibition thus becomes an opportunity to discover how Italian manufacturing excellence can engage in dialogue with contemporary art, transforming a technical product into a cultural narrative.

 

Sixty years after its founding, Roser chooses to tell its story through a project that brings technique, territory, and culture into dialogue—reaffirming that today, value lies not only in the product, but in the vision that sustains it.