Hashtag Expands and Brings Production In-House with a New Facility

A new production facility to support the company's growth and meet luxury brands' increasing demands for quality, traceability and sustainability. Hashtag has inaugurated a new manufacturing site in Ponte a Cappiano, restoring and redeveloping an existing 2,000-square-metre building that will enable the company to bring production in-house and take another step forward in its growth strategy.

"The decision was driven by a concrete need," explains owners Lucio Verbeni and Gianmarco Pinori. "Over the past two years, our business has grown significantly. After closing 2025 with a 75% increase compared to the previous year, we have already recorded a further 85% growth in 2026. We needed a facility that would allow us to manage production directly, according to our own timelines, requirements and quality standards."

The newly inaugurated facility is the result of the complete redevelopment of an existing building, now divided into two production units of approximately 800 square metres each, complemented by a 400-square-metre covered outdoor area. The renovation involved the entire property, with a particular focus on energy efficiency through the replacement of the roof and the installation of a photovoltaic system, aiming to achieve the highest possible energy performance rating.

Sustainability, however, extends beyond energy efficiency. "We have created green areas outdoors and are currently completing indoor green spaces within the production department. We wanted to create an organised, bright and pleasant workplace. Our work is demanding, and we believe it is essential to provide our employees with the best possible environment."
This commitment to employee well-being has long been one of the company's defining values. Hashtag has grown from nine to sixteen employees and is preparing to expand its workforce further as the business continues to grow. "Our team is at the heart of Hashtag, and we've invested a great deal in building it. Today we have a strong, young workforce, with an average age between 28 and 33, including a 22-year-old head of sampling who is an extraordinary asset. We are proud of the atmosphere we've created: our people genuinely enjoy working together, spend time together outside work, and that naturally reflects in the quality of what we do."

The Ponte a Cappiano facility is not only designed to provide an ideal working environment, but also reflects the tannery's commitment to the local community by contributing to the regeneration of an area that had long required redevelopment. The new production site complements the company's headquarters, inaugurated in 2019 in Santa Croce sull'Arno, which will continue to house its offices, showroom, administration, warehouse, shipping operations and leather storage.