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Sunday, 12 February 2017

theMICAM

Fieramilano, Rho, 12-15 February 2017

 

theMICAM is the leading international footwear fair, promoted by ASSOCALZATURIFICI ITALIANI the Association of Italian Footwear Manufacturers.

he September 2016 edition of theMICAM closed successfully with an attendance of 44,668 visitors (UP 5,2%), including 26,543 international visitors (+8.4%). The event revealed important signs of growth, despite the complex economic scenario in the footwear industry. As requested by the Ministry of Economic Development, starting from this edition theMICAM introduced a new system for certifying attendance. "theMICAM attracted exhibitors and visitors from all over the world, confirming its unique attractiveness and credibility as the world's leading event for quality footwear,” says Assocalzaturifici president Annarita Pilotti. "The trade fair is alive and well, and we are very happy with the results of this edition, in excess of our expectations. Unfortunately, the market is still in difficulty: domestic demand continues to shrink, though growth in the numbers of Italian buyers suggests this trend may be about to turn around. theMICAM confirms its central role for growth and research on international markets. While response from European nations was good, with Germany in pole position registering a 27% increase in attendance, the best performances came from Asia, with the number of South Korean visitors up 37% and the number from China up 30%”. theMICAM is a continually changing trade fair, and a new layout is being prepared for the next edition to respond to exhibitors' needs, in terms of both practical features and attention to details.

The next editions of theMICAM are scheduled for February 12 through 15, 2017 for presentation of the Fall/Winter 2017/2018 collections and September 17 through 20 for presentation of the Spring/Summer 2018 collections.

 

More info on the website www.themicam.com